ITERATIVE DESIGN

To 'ITERATE' is to perform the same procedure again and again. 
Iterative Design is the design methodology I use and is based on a cyclic process of prototyping, testing, analyzing, and refining a product or process. Based on the results of testing the most recent iteration of a design, changes and refinements are made.  Below is a sampling of iterations for the home page which ultimately were set aside in favor of what is shown today.  These iterations were created for just one of the many themes I've trialed for the home page since the sites initial release.
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